or "How We Killed a Bee"
(in a good way)
As the company made the leap to publish original content, a new site was designed from the ground up in order to accommodate blog posts, as well as sales pages.
The focus was on creating a minimalistic experience while staying true to the bold, vibrant and professional nature of the brand.
An important and unique solution was to place each blog post title in the header. This reduces clutter and focuses the reader's attention on the content.